A Friend Sent You This So You Don't Get "Sued."
Someone who likes you flagged a problem most business owners never see coming. Your website is probably firing trackers before anyone agrees to anything, and there's a wave of demand letters hitting businesses over exactly that. Two-minute read. Cheap fix.
The letter that looks like a lawsuit.
Serial filers are mailing small businesses letters that look like lawsuits. They claim your Google Analytics, your Meta pixel, and your chat widget grab visitor data without consent, and they demand thousands. It's a volume racket. Most owners panic and pay.
Your friend didn't want that landing on your desk.
Your friend already handled this. They just didn't want you blindsided.
A California privacy law written decades ago for phone wiretaps is now getting aimed at websites. The trackers on almost every business site are what trip it. Analytics, ad pixels, chat widgets. When they fire before a visitor agrees to anything, filers treat that as illegal recording. They know most small sites have no consent setup, so they mail these letters by the hundred and wait for people to panic.
Don't take our word for it.
- 1Open your website in a private or incognito window.
- 2Right-click, choose Inspect, click the Network tab.
- 3Reload. Don't click anything.
- 4See requests flying to google-analytics, facebook, or hubspot before you touched a thing? That's the exposure these letters are built on.
Two pieces working together.
Set up right, nothing fires before consent, and you stop being the easy target. We handle both, verify it fires correctly, and keep it current. That's the whole defense.
An honest privacy policy
Says what you collect. Stays current as laws change.
A consent banner that actually blocks
Nothing fires until a visitor opts in. That's the whole trick.
Doing nothing is the expensive option.
One letter opens around $5,000. It counts every tracker as its own violation, so five trackers can mean five separate claims stacked together. Most owners never see it coming. The fix costs a fraction of one letter and takes us a couple days. Boring problem, boring fix. The expensive part is sitting on it.
Two ways to handle it
Book the free review call if you want eyes on your site before you commit. Or hit Protect My Website and we'll get started.